QR Code Glossary
Definitions of key QR code concepts, technical terms, and industry terminology.
QR Code
Quick Response code -- a two-dimensional barcode that stores data in a matrix of black and white squares, readable by cameras.
Dynamic QR Code
A QR code whose destination URL can be changed after creation without modifying the printed code itself.
Static QR Code
A QR code with a fixed, unchangeable destination encoded directly into the code pattern.
Error Correction
QR codes include redundant data that allows successful scanning even when up to 30% of the code is damaged.
Short URL
A compressed URL used as the QR code destination, enabling tracking and dynamic redirects.
Scan Analytics
Data collected when a QR code is scanned, including time, location, device type, and browser.
Geo-Routing
Directing QR code scanners to different destinations based on their geographic location.
Device Routing
Directing scanners to different content based on whether they use iOS, Android, or desktop.
UTM Parameters
Tracking tags appended to URLs to identify the source, medium, and campaign of traffic.
Landing Page
A purpose-built web page that QR code scanners are directed to after scanning.
Bulk Generation
Creating hundreds or thousands of unique QR codes simultaneously via API or dashboard.
Serialization
Assigning unique identifiers to individual QR codes for product-level tracking.
GS1 Digital Link
An international standard for encoding product information in QR codes using web URIs.
White Label
Using your own domain and branding for QR code destinations instead of the platform's default.
API Key
A unique authentication token used to access QRZone's API for programmatic QR management.
Webhook
An HTTP callback that notifies your system in real-time when a QR code is scanned.
vCard
A virtual contact file format that allows one-tap saving of contact information to a phone.
A/B Testing
Directing scanners to different landing page variants to determine which performs better.